A Level Business
Year 12
Theme 1.
Marketing and people.
Meeting customer needs
The market Marketing mix
Marketing strategy
Managing people Entrepreneurs
Theme 2.
Managing business activities.
Raising finance
Financial planning
Managing finance
Resource management
External influences
Year 13
Theme 3.
Business decisions and strategy.
Business objectives and strategy
Business growth Influences on
Business decisions
Decision-making techniques
Assessing competitiveness Managing change.
Theme 4.
Global Business.
Globalisation
Global markets
Business expansion
Global marketing
Global industries
Global companies (multinational corporations)